We would like a set of image ads created for use on Google's display network and our affiliate network. The ads will direct visitors to http://www.originalchainoflife.com (website not finished yet, but can be seen at http://www.originalchainoflife.com/index) and will entice them to explore our jewellery collection and enjoy the possibility of creating their own unique piece of personal jewellery.
We want the ads to be beautiful, and let the viewers know that on our site, they have the possibility to create jewellery with their own sentiments, quotes, values or words to live by, and that all jewelleries will be hand-engraved. Every piece will be unique.
Here are some of our catchphrases that you can use. We do not expect every single thing to be included ;-)
• Create your own unique personalized bracelet ... From only 107$
• Create your own unique personalized jewellery ... From only 107$
And then include some of these things into the banner
• Hand-engraved jewellery
• Make it yours
• Jewellery inspired by your story
• Jewellery that speaks for itself – what will yours say ?
• Jewellery with an attitude
• Danish Design
I've included our logo and some pictures of some of the jewellery pieces (more can be found on our website). Furthermore I have included one of our business cards to give an example on how we like to mix, the clean design with the fact this is hand-engraved jewellery.
We prefer that you use fonts from the site (Oswald and mix it with a hand-written font) but that's not a necessity.
The specs for the ads are:
1. 728 x 90 Leaderboard
2. 468 x 60 Banner
3. 250 x 250 Square
4. 200 x 200 Small Square
5. 125 x 125 Smaller square
6. 300 x 250 Medium Rectangle
7. 336 x 280 Large Rectangle
8. 120 x 600 Skyscraper
9. 160 x 600 Wide Skyscraper
10. 234 x 60 Half Banner
11. 180 x 150 Small Rectangle
File size limit is 50k, and accepted formats are .gif, animated .gif, .jpg, and .png,
The purpose of any ad is of course to drive clicks, but also to capture the audience that are actually interested in creating their own personalized jewellery at a very affordable price.
The target market is the US.
Deliverable should be either .psd or .ai files, layers, with all the fonts you used included in the package (so we can edit the copy).
Our website is almost finished and is the final stages. It can be viewed through this link: http://www.originalchainoflife.com/index