We are educating America about a brain pill that increases memory, focus & energy. The article is about nootropics.
We have 3 different Audiences: Students, Young Professionals, Parents.
general/young professional (longer length):
Student: Go to a prestigious school. Exams & adjusting to living on their own can be stressful. Highly motivated to perform well & striving to be extremely successful. They are upper-middle class, interested in business/ entrepreneurship. They take smart drugs/ drink coffee or energy drinks in order to study long hours. They would be open to trying another alternative but they don't know of any. Mobile phone internet users.
Young Professionals: Well educated, young, enjoy upper- middle class incomes. Extremely driven/ motivated & work white collar high stress jobs. They are very very competitive & work long hours. Unmarried, no children. Focused solely on career. Love to travel & entertainment. Use mobile phones to make purchases.
Parents: Upper- Middle Class couples with school aged children. Home Renters. Always busy. Have a kid and also work. They are constantly on the go, taking kids to soccer or working their job, or cooking for their family.