H.BLOOM is a luxury flower delivery service: We provide hand-tied, professionally designed floral bouquets weekly, biweekly or monthly, from just $35 per delivery. We aim to provide subscribers with an affordable luxury that brightens up the home and adds a beautiful design element, at a reasonable price.
H.BLOOM serves the NYC and Washington DC-metro areas; this campaign will target NYC.
Visit HBloom.com to learn more about us, and hbloom.com/ResidentialSubscriptions/ to learn more about the product we're advertising.
NYC homeowners or renters who care about design, aesthetics, and making their space beautiful. H.BLOOM customers are individuals who may regularly purchase flowers for their homes from a grocery store or corner bodega, but appreciate the high design, exotic varietals, and superior quality of H.BLOOM's product, and the convenience of weekly delivery to their door.
The majority of our customers are women, or men who purchase gifts. We're targeting a household income of $75k+.
Three .jpg or .gif banner ads with consistent design and branding elements: 300x250, 160x600, and 728x90.
We are advertising our subscription service: Weekly, biweekly, or monthly flower deliveries to your door, from $35 (including delivery), and want to communicate 1) What the offering is and 2) the aesthetic value of the product. Two recent H.BLOOM direct mail designs are attached, for some inspiration. Logo is also attached.
Ads must include the following elements:
-Product image (two are attached)
-Company name, H.BLOOM
-Customer service phone number: 877.425.6665
-Web address: HBloom.com
Other than that, we're open to ideas, and looking forward to seeing yours!