The main message here is about CURATION. We want to drive awareness of the Kopi coffee club and focus on the fact that we specifically pick the best coffee for our members from a wide selection available and take our members on a journey every month. We only pick the best beans from the best farmers in the best places.
We are launching a display ad campaign and require the following formats to communicate this message. Ideally they will be subtly animated and comply with the google display advert guidelines
300 x 250 (medium rectangle)
120 x 600 (skyscraper)
160 x 600 wide skyscraper
728 x 90 (leaderboard)
We have to get them interested enough to click through to our site and landing pages to explore this in more detail. In a small space we have to communicate the message that we are a club and curate the world's best coffee.
Also note that you want something which isn't just a generic coffee image or text - i.e. if you applied another coffee brand to it and it still works as a creative - then it's wrong.
In terms of brand colouring - look at the green, black, and orange as the main ones on: http://www.kopi.co.uk/
Every bag and booklet each month is a different colour. Some previous coffee's each month: http://www.kopi.co.uk/our_coffees
Feel free to be creative - whatever it takes to get this message across.
Some possible call to action ideas for the buttons:
Try the Club Today >>
1 Month Free >>
Curate Me >>