sierralH got their new banner ad by running a design contest:
Design Google Display Ads for Tech Startup
Check out sierralH's Banner ad contest…
ProductPlan is a visual, easy-to-use, and collaborative product roadmapping software. We are a B2B SaaS company that enables companies to achieve their vision by helping them build beautiful roadmaps. Thousands of product managers worldwide–including teams from Nike, Microsoft and Spotify–trust ProductPlan to help them visualize and share their strategies across their entire organization. Visit http://www.productplan.com for more information.
What's your vision?
We would like to refresh our Google display banner ads. The goal is to refresh the visuals and test out some new messages, while still remaining true to our existing brand. We are looking for both static (PNG) and animated ads (GIF). 1 design in 3 different sizes = 3 banners total There are 5 creative concepts. You are welcome to choose your favorite concept to design. We have also provided creative ideas for each concept, but you are welcome to come up with your own. Once we have chosen a winner, we would like to work 1 on 1 with that designer for additional banner designs. Concept: Collaboration/Team - Copy: "Build beautiful roadmaps, together." - CTA Button: "Try it Free" - Creative idea: Visual of product roadmap with team members physically inside roadmap pushing bars into place, writing lanes, staking milestones, etc. Concept: Flexibility - Copy: "Build your strategy, your way." - CTA Button: "Try it Free" Concept: Efficiency - Copy: "Create Beautiful Product Roadmaps in Minutes" - CTA Button: "Try it Free" Concept: Alignment - Copy: "Align everyone around your product strategy." - CTA Button: "Try it Free" Concept: Taming the Chaos - Copy: "Goodbye chaos. Hello consensus. (collaboration. clarity. beautiful product roadmaps.)" - CTA Button: "Try it Free" - Creative (Animated): Animation that cycles through words "consensus. collaboration. clarity. beautiful product roadmaps" Each ad should link to: https://www.productplan.com/lp/vertical Fonts: TT Norms CTA Buttons - Color: #01b4ff - 90 degree corners Colors ProductPlan Logo Colors: #1973BA, #F58A1F, #CD2027 Preferred Greys: #272726, #525251, #7D7D7D Secondary Colors: #00ADF7 #930303 #3FDD38 #00914B Reference: https://www.productplan.com/features/ Design guidelines: - Ads should include logo, ad copy and CTA - While creative concepts and ad design vary, the overall feel (elements, colors, fonts, etc) should remain consistent. - Design should be clean, flat, simple, modern, and a little playful - File sizes must not exceed 150 kb
The main goal for these banners is to create brand awareness and get viewers to click the ad. Success of this project will be measured in an increase in CTR% when compared to our current banners. Secondary metrics will be number of conversions (free trial sign-ups). Banner needs to create a connection to the landing page (needs to be contextual). Here is our current landing page: www.productplan.com/lp/vertical/ Final deliverables will be 3 banner dimensions: 1. 300x250 2. 728x90 3. 300x600 Attached below are images from our site and examples of design inspiration.
Every design category has flexible pricing for all budgets. Banner ad starts at $49.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their banner ad.
Designers across the globe delivered design magic.
sierralH collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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