What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
We provide high quality medical content to help doctors pass their boards
What inspires you and how do you envision the design for your business?
We would like to create a banner ad which establishes a human connection with our customers. It's a personal email from our CEO to recent graduates from medical residencies. The CEO shares his experience as a recent grad on his first night shift as an attending. The attached photo is from his first night and should be part of the banner design. With the black back from the photo, we think it might work to have "My First Night Shift" in light letters on the black. We also don't like square corners and prefer a softer look. We're Neue Helvetica font type of folks.
We will be using the banner within Pardot for an email campaign. They suggest designs around 600 pixels wide.