These banner ads represent a very important part of our advertising campaign. It is very important that when our target audience is browsing they are engaged and captured by this advert.
I don't mind if you decide to produce an advert with LESS TEXT if you feel it creates more impact. This is the main thing - catching people's attention.
Our target audience are developers using sites like web appers, web resources depot, six revisions, smashing magazine, the code project, net tuts + etc. Our no.1 audience is the corporate developer looking to build apps using our development environment.
Our adverts will be appearing on these websites. Please look at this before designing, the other adverts on these sites are our competitors- we will need to make sure that we stand out against them. The sites are:
Most of users will be male and between the ages of 18-50. This information is here simply as background, I don't know how much it should affect the design choices you decide to make.
Please visit our website, applicationcraft.com for more info on the product we are trying to promote.
Please see the Powwow banner ad I have attached at the bottom. I feel it is a strong example of an ad.