08/27/14 - SHORTENING THE MESSAGING - I think I'm asking you to
incorporate too much copy for the ad I need. So I'm going to give
revised copy as an option:
Main headline: Ground coffee that stays fresh for months.
Sub head: Go ahead, test us.
Main headline: Top roasters in magical stay fresh packets
Sub head: Plans start at $18/mo
We need a banner ad for an industry publication http://sprudge.com/.
The ad will run on the homepage (you can see others there) and speak
to coffee enthusiasts about Perfect Coffee.
350W x 350 H
I'd like to try two different messages (and will likely change in
Main headline: "Pre-ground coffee from top roasters that stays fresh
Secondary headline: "Go on, test us"
Call to action: "Plans start at $18/mo - click to learn more!"
Main headline: "Experience the world's top roasters"
Secondary headline: "Delivered to you in our easy & magical stay
CTA: "Plans start at $18/mo Learn more!"
These ads will link through to a landing page describing our plans
(something like this, but we are improving it:
The goal of the ad on this site is twofold:
a) Generate awareness of our brand/offer among coffee enthusiasts
b) Drive clicks -> trials of our subscription plans
- Let's stand out! I don't want to look like just another coffee ad
- I would like an ad where the messaging pops (despite small size) so
less is more. Let's not have it compete with the imagery