LG2 got their new banner ad by running a design contest:
Create banner ads for top rated recipe software
Check out LG2's Banner ad contest…
Radium Technologies is a small software company that specializes in home productivity software. We have developed four products to date: Living Cookbook (cooking and recipe management software), Home Inventory Pro (home inventory software), Diet Pro (diet and exercise software), Bartender's Companion (drink recipe software). www.LivingCookbook.com www.HomeInventoryPro.com
What's your vision?
We need new banner ads for our Living Cookbook recipe management software (see www.LivingCookbook.com for details) The banner ads will be used in four contexts: 1) Affiliate ads. 2) Adwords image ads. 3) Facebook ads. 4) Cross-sales: We will put the banner ads on our other product websites (e.g. www.HomeInventoryPro.com). Sizes - We want to offer a wide array of banner sizes to our prospective affiliates so the winning banner ads will eventually be displayed in the following sizes: 468x60 125x125 120x600 120x90 120x60 88x31 728x90 160x600 120x240 234x60 250x250 254x331 100x100 720x300 300x250 - However, for this contest I just need four sizes: 300x250 rectangle 728x90 leaderboard 120x600 skyscraper 88x31 button - I know that the 88x31 format is really small and hard to work with, but many affiliates really like this size. It goes without saying that you won't be able to fit the same headline text in this format. Just do whatever you think works. I will adapt the winning designs to the other sizes. Headline Text - We are looking for creative ideas for the headline. It should intrigue the viewer and arouse their curiosity. One headline I would like to try is "Recipe software that pays for itself in 60 days or your money back." Other possible directions might include (don't use the actual text below - these are just concepts): - TopTenREVIEWS #1 Recipe Software - Download.com editor's pick - Manage your recipes - Create meal plans - Calculate recipe nutrition (i.e. want to know if a recipe is good for you?) - Create a family cookbook for Christmas gifts - Please don't use URLs in the text. Affiliates don't like that. Colors - Use eye-catching colors but nothing too garish. We want the customer's eye to be drawn to the ad but we don't want our affiliates to reject the ad because it looks ridiculous on their website. Call To Action (preferably on a button) - Buy Now - Download Now - Download a Free Trial - Click Here For a Free Trial Branding - Each banner ad must inlclude a box shot (see attached file) or "Living Cookbook" or "Living Cookbook 2011" Target Audience (don't forget the affiliates) - Two thirds of our customers are women. They tend to be older, well-educated and relatively affluent. - Bear in mind that these banner ads have two audiences. They have to look good enough that affiliates will want to put them on their websites. And they have to appeal to our target demographic in a way that makes them want to click on the banner.
Feel free to use stock photos as necessary. Just make sure the watermark appears in your entries. I will purchase the necessary stock photos for the winning entries. All else being equal I prefer ShutterStock because I already have an account with them. But if you find other stock photos that work better, I will do whatever it takes to acquire the rights to the photos.
Every design category has flexible pricing for all budgets. Banner ad starts at $49.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their banner ad.
Designers across the globe delivered design magic.
LG2 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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