pfriis got their new banner ad by running a design contest:
Clean, Crisp Display Ads for Spa Brand
Check out pfriis's Banner ad contest…
Spa & Esthetics
ESSIO (www.essioshower.com) is the world’s first aromatherapy diffuser for the shower. The product transforms the everyday shower into a spa-like experience by diffusing 100% organic essential oils into the shower for the very first time. 6 different blends are offered to suit customers’ moods at any time of the day. The primary target customer is female age 35 – 65, although there is a sizeable male customer base as well, especially during holidays.
What's your vision?
The goal of this project is to design advertising assets for Google’s display ad network. The primary purpose of the ads is to drive traffic to the essioshower.com and the secondary purpose of the ads is to build awareness of the ESSIO brand. The goal of the ad traffic is new customer acquisition. Below are the specs for the ads: File Type (any of below): - .JPEG - .PNG - .GIF File Size: - 150 KB or smaller Image Size (all of below): - Leaderboard: 728 x 90 - Inline rectangle: 300 x 250 - Wide skyscraper: 160 x 600 Border - Ad creative should be distinguishable from normal webpage content with clearly defined borders not to be confused with normal web content Simple, Uncluttered Copy: - Go for lean, limited and strong copy - Include strong value proposition: e.g. Turn Your Shower Into A Spa - Avoid too much information / text on the ad Here are some specific copy suggestions that can be tried: - Primary: Turn Your Shower Into A Spa - Secondary: With 100% Organic Essential Oils - Primary: Turn Your Shower Into A Spa - Secondary: 100% Organic Essential Oils in the Comfort of Your Shower - Primary: Instant Spa - Secondary: Aromatherapy for the Shower - Primary: Aromatherapy Shower - Secondary: Turn Your Shower Into A Spa - Primary: Aromatherapy Shower - Secondary: Turn Your Shower Into A Spa with 100% Organic Essential Oils - Primary: Aromatherapy Shower - Secondary: Simple, Delightful, Natural. - Primary: Aromatherapy Shower - Secondary: The Perfect Holiday Gift - Primary: Turn Your Shower Into A Spa - Secondary: As Seen on Good Morning America - Primary: Need a Little “ME” Time? - Secondary: Turn Your Shower Into a Spa Strong Call to Action: - Should be strong and eye-catching - e.g. Shop Now or Gift Now or Buy Now (use button) Company Logo - Make sure this is included in every frame Strong Imagery: - Either show product or lifestyle shot Powerful, Contrasting Colors - Should match the look and feel of our website - You should use new landing page as guide as we will be launching this shortly: https://invis.io/JS4Z3M8A4 - Please refer to brand guidelines for guidance: https://brandfolder.com/essioshower Offer or Incentive: - e.g. $15 Off or Free Shipping on $50+ - Offer is the only one that is not required, but we should test it
You may find the full design brief here: https://docs.google.com/document/d/1LfB4UVYRm26H9ceX40sGsUBCt-LuB67jvgGGkfE5yCc/edit?usp=sharing Here are some display ads that were done last year, which could be used as inspiration: https://drive.google.com/folderview?id=0BxYc9T25EkplUTktcnVSQUh2Znc&usp=sharing Here is our new landing page, ad should match the look and feel of this page: https://invis.io/JS4Z3M8A4 As always, please follow our brand guidelines: http://brandfolder.com/essioshower
$199 Platinum package
Every design category has flexible pricing for all budgets. Banner ad starts at $49.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their banner ad.
Designers across the globe delivered design magic.
pfriis collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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