Owlstone Nanotech Inc
Owlstone makes the OVG-4 gas calibration system that allows people who make gas sensors to quickly and accurately test them
We would like to try and sell this instrument to academics and researchers.
We want to deploy the banner ad on the website of a scientific journal http://www.sciencedirect.com/scienc…l/09254005 (look at the top horizontal banner)
The people who visit this site are researchers and academics who design chemical sensors. We think they may be interested in our OVG-4 to calibrate and test their own sensors.
We would like to create a simple a clean banner that clicks to a landing page where our target audience can register to download a copy of the OVG-4 whitepaper. Our marketing team will then follow-up with an email campaign with more detailed OVG-4 material.
Horizontal banner 728X90 pixels, max 40k file size
Animated GIF - two states
State 1) Text that says “I’ve made my sensor, now how am I going to test it?”
State 2)A clearly emphasized button with a call to action "Download a FREE copy of ‘The Complete Guide to Testing Chemical Sensors’".
See the attached ppt slides with state 1 and 2
Some background with graphics chosen from the files attached.
Try and include Owlstone logo / branding if possible
In the deliverables include a version without text in the button so we can run ad variants
Please try and keep the color scheme and graphical elements on banner consistent with the OVG web page