We need a Billboard campaign consisting of two (2) billboards. The billboards should be different but contain a similar feel to them so people passing the images on a daily basis will easily relate them back to our brand and feel comfortable with BAMS.
The theme of the billboards should revolve around these 2 ideas: 1) We guarantee to save you up to 30% off your monthly merchant services fees. 2) "Next Day Funding!*" then in the bottom right of the image have it say "*Really."
We all know sex sells. We need to incorporate a sexy, business looking white female in her late twenties doing something with a credit card. Maybe handing it to a cashier, looking like a happy customer, or shopping - you decide. We also know HUMOR sells and we would like to incorporate some humor maybe using the terms "Credit" and "Debit".
One idea that someone suggested in our company is to have 2 images of females in bathing suits. One female will have the word "Credit" written on her stomach, the other one would have "Debit" written on the other woman's stomach. The A tag line similar to "Understand your options" would be good. We leave the creativity up to you!
Billboard #1 Size: = 11' 10" x 49' 9"
Billboard #2 Size: = 25'-0" high x 18'-0"
Design Scale 1/4" = 1 foot
Both of the designs needs to contain the BAMS Logo, VISA/Mastercard, Amex and Discover logos, our website (http://www.bams.com) and our phone number (718-412-3455).