Banner Ads Set For High End Furniture Manufacturer
Indri.co needed a new banner ad design and created a contest on 99designs.
A winner was selected from 34 designs submitted by 14 freelance designers.
Some of the designers who made it happen
How Indri.co started their banner ad journey
Who are you known as?
Indri
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Indri is a digital marketing agency.
Our customer, Vermont Farm Table is a luxury furniture shop that sells high quality tables, tops, seats and kitchen furniture. Their products are build by hand and crafted with soul in Vermont.
Learn more about the client at http://www.vermontfarmtable.com/
What inspires you and how do you envision the design for your business?
We need a set of banner ads
• 320x50 px
• 300x250 px
• 160x600 px
• 728x90 px
• 1200 x 628 px
First we need 2 concepts of Display Ads in 300x250 from which we will choose 1 to do in all sizes.
1. What are we advertising?
Vermont Farm Table with is a luxury furniture shop that sells high quality tables, tops, seats and kitchen furniture. Their products are build by hand and crafted with soul in Vermont.
Learn more about the client at http://www.vermontfarmtable.com/
2. What's the consumer problem we are addressing?
The need for furniture
This is an emotional purchase as we’re talking luxury products
3. Who are we talking to?
35-44, female
Luxury shoppers/ Home Décor Enthusiasts
4. What do you want your consumer think/ feel/ do? (Desired Response)
The ads need to be visually appealing so that the users
• Clicks on the ad
• Visits the website
• Purchases products
5. What should we tell them?
Custom Handmade Tables for your home or office.
Build by hand and crafted with soul in Vermont
6. Why should they believe us?
http://www.vermontfarmtable.com/pages/reviews
7. Tone and manner
• Luxury product
• Will make you and your home unique
• Custom made for you
8. Display Ads in the Following Sizes:
• 320x50 px
• 300x250 px
• 160x600 px
• 728x90 px
• 1200 x 628 px – FB Make sure your ad image doesn’t have 20% or more of its pixels dedicated to text, per Facebook's Advertising Policies, by using the grid tool to check your photos.
Check here Google’s policies for building ads https://support.google.com/adwordsp…6108?hl=en
9. Mandatory
• VT Farm Table logo
• Image of product in use
• Shop Now Button (except on FB ad)
• Tagline: Build by hand and crafted with soul in Vermont
The emphasize should be on the product and the logo and not on the tagline.
The look and feel needs to modern and clean. Use the font they use on their website and the same look & feel.
Put the text in a separate layer!!
We need PSD files (not .AI)!
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