New banner ad wanted for Talisman travel design

Evanveen picked a winning design in their banner ad contest. For just $149 they received 28 designs from 8 designers.

Here’s a peek at the client’s brief

Contest title

Title

New banner ad wanted for Talisman travel design

Subtitle

Talisman travel design is a tailormade travel organisation, aiming at the luxury traveler

Background information

Organization name

Talisman travel design

Description of the organization and its target audience

Talisman travel design is a tailormade travel organisation, aiming at the luxury traveler. The Talisman travelers are adventurous yet distinguished and are money rich- time poor. They are looking for a specialist who can help them with designing their perfect journey. Exclusivity and privacy is more important than luxury. Authentic encounters, off the beaten track excursions and special experiences are the main elements in which a Talisman journey distinguishes itself. Our Destination Specialists are the best of the best and are more than capable to transform the needs and wishes of the clients into a truly perfect journey design.

Talisman designs journeys to Asia, Africa, Middle East, Australia and Latin America. Our clients are mainly from The Netherlands and Belgium.

We are aiming at:
- the 50+ audience, money rich-time poor. Living together with partner, kids have already moved out or are in highschool. Looking for a specialist who can design their ideal holiday. Spend from + EUR 10.000,- per journey and up.

- Families with young(er) kids, looking for quality time. Adventure is combined with relaxation, choice of accommodations is fairly important for this target group as they are looking for a place big enough to stay all together yet offering an understated elegance and intimacy. Travel spend from EUR 15.000,- and up.

- Multi Generations: Granddad and Grandmother taking childern and grandchildern on a holiday. Can be different journeys all coming together in one place or a once in a lifetime experience all together such as a safari. Special family moments are key in these journeys. Travel spend from EUR 50.000 and upwards.

Why Talisman (will translate to Dutch as well to use in possible banner campaign?)
- There is no such thing as "normal".
= Standaard bestaat niet bij Talisman.

- We know our destinations inside out.
= We kennen onze bestemmingen van haver tot gort.

- Working with the best local partners in our destinations
= Betrouwbare en professionele lokale partners wereldwijd

- Unique and personal concept
= Uniek en persoonlijk concept.

- Always avoiding the mass tourism and going off the beaten track
= Vermijden het massa toerisme en wijken van de gebaande paden.

- Authentic and special experiences on a private basis.
= Authentieke en bijzondere excursies op privé basis

- Exclusive and smallscale properties with a personal service
= Exclusieve en kleinschalige accommodaties met een persoonlijke service.

- Price-quality ratio is more than fair
= Wij zorgen er altijd voor dat de prijs-kwaliteit verhouding in balans is.

Industry

Travel & Hotel

Content details

Description

We would like to have a bannerset designed to set up a proper display campaign on google.

Aiming at branding, retargetting, engaging the consumer and creating demand. Sizes:

o 300 x 50 - Leaderboard (mobile)
o 468 x 60 - Banner
o 728 x 90 - Leaderboard
o 250 x 250 - Square
o 200 x 200 – Small square
o 336 x 280 - Large rectangle
o 300 x 250 – Inline rectangle
o 120 x 600 - Skyscraper
o 160 x 600 – Wide skyscraper

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