Tell us a bit about who you are and the people you reach
We are a fitness equipment manufacturer. Specifically, we market the RealRyder Indoor Cycle -- the first and only indoor bike that leans, tilts and turns, providing the full-body, functional benefits (and FUN!) of cycling on the outdoor road. If you're familiar with "Spinning" classes, we are the next generation of indoor riding. Compared to traditional stationary bikes, the RealRyder bike has an articulating frame that offers riders the challenge of an "un-stationary" indoor cycling workout that recruits core muscles to help riders stabilize and balance as they pedal.
What inspires you and how do you envision the design for your business?
We need to develop a 6’ x 3’ vertical pop-up banner that we will offer to our customers. They will showcase this banner in their health club/gym/cycling studio, using it as a tool to promote their new RealRyder bikes. The unique selling proposition of our bike against our competitors is that it MOVES and it's FUN and it's a far better, more efficient and functional workout. The RealRyder bike was invented by a competitive cyclist (not an engineer at a fitness equipment manufacturing company who was looking for a new "hook" on indoor cycling).
We would like to get a really creative pop-up banner tells the story of where our product came from AND clearly illustrates that our bike MOVES.
We imagine a beautiful image of a windy road (perhaps it's in the mountains or set against an iconic curvy street) with our bike and our rider speeding down and clearly LEANING into the curve.
The header tag line should read: "MADE TO MOVE" with our RealRyder Indoor Cycling logo. We are supplying two different photos to choose from.
While our product usage is appropriate for teens to seniors, our main demographics consist of active, health-conscious and educated people between the ages of 25-40.
We offer an innovative product and our branding has a somewhat edgy, sporty feel. Please visit our web site and watch the video on the home page: http://www.RealRyder.com
This will be extremely helpful for you to get a sense of our product and our brand personality.