The main health benefits of efflorasa are: Weight Loss, Cholesterol Control, and Blood Sugar Control. Weight loss is the focus of this banner, but do not box your creativity by this.
The differentiating factors are:
1. Efficacy: the benefits have been proven in multiple clinical trials.
2. Convenience: you can take a small capsule 15 minutes before a meal. Many other products require much longer lead time, a major inconvenience to the users.
3. Flexibility: there is no diet restriction with efflorasa. You can use it in conjunction with your existing regimen. One can carry it around in the office, while traveling or during vacation without breaking her diet routines.
4. Safety: all ingredients of efflorasa have been approved by the FDA as food or food ingredients. There is no stimulant, preservatives, or pharmaceutical components.
The banner should convey a mainstream, clinical-driven, trustworthy image. Our target audience is women late 20s to early 60s, educated, busy with job and/or family, who are tired of gimmicks and other diets which don’t work or don’t stick. They want to get control over their lives, reduce the stress they face every day, and have a product that delivers on that promise in an approachable, unpretentious way, yet is backed up by rigorous science.
The design should clearly communicate what efflorasa does, even with a casual glance. There are many health supplements competing for attention. The visual differentiation is the key to success for this banner. What we definitely do NOT want is another person-in-oversized-pants, or a very fit lady running. Our target audience will reject that image. Be creative.
Following our overall design guide, the background should be white, Font should be Century Gothic. You can use the main colors of the attached logo: orange, green, and black. Overall, the design should follow a minimalistic fashion.
We will need the same banner design in several dimensions: 300x300, 300x250, 160x600, 600x160 and a smaller 150x150.
To understand more about efflorasa, you can visit our YouTube channel: