We want a mobi site for our website http://www.insurance.co.za. It therefore is important the look and feel of insurance.co.za current website is maintained throughout the mobi design.
We use insurance.co.za to generate leads for insurance companies we have partnered with. People searching for insurance for example will find our website and choose to submit their details on a form on our website in order to receive comparative insurance quotes (they then are referred to as a “lead”). We forward these details onto our partners who then contact the “lead” and give them comparitive quotes for a requested insurance product.
A person must know as they get onto the site exactly what they must do - This means there must be a strong call to action eg:"fill in the form and save money on insurance". It must be easy to use and a person should immediately see the co name and something to attract their attention to give them direction to the form.
Our Call To Action is for users to fill in the form and submit their details and they will save money on their current insurance premiums! This must be the focus of the mobile site at all times.
You will see the main form on our site (the main feature that should be noticed straight away on our site) needs to be easy to understand and the site needs to have a professional and trustworthy feel that makes the users experience with us as simple, effortless and efficient as possible. We have tried to make the use of the site very simple with an element of fun and we hope you incorporate that into your design.
The Save Now! button needs to stand out as it does on the website!!
We need 3 design sizes (width) for the .mobi site:
The files we will require are:
Print and Web file format - .ai (CMYK) .jpg and layered .psd (RGB)
We need 3 pages designed: Our home page, car insurance page and thank you page.
It is important the look and feel of insurance.co.za current website is maintained throughout the mobi design.
Best Practice for mobi sites generally states:
1. There must be a sexy attractive image or company logo at the top of the page explaining what it is the site does.
2. Then there must be a form.
3. and then a trustworthy symbol (testimonial etc).