A reusable water bottle design, but one that is different than what is in the market now. Note: not a single-use bottle, but a reusable water bottle like a HydroFlask or S’well; not like Fiji or Dasani, etc.
It's up to you to come up with something cool that stands out in a crowded space, and on a shelf in a retail store. Something aspirational, cool, sexy - maybe like Apple and Dyson got together to build a water bottle. But at the same time has a nod to the product roots - the Earth/Ocean, environmental impact and sustainability. Cool, sleek, sexy and also environmentally conscious, responsible, "woke". Both a techy and natural feel at the same time. Simple, elegant, smooth lines, yet unconventional to a certain extent - all water bottles seem to look the same.
The design should appeal to Millennials, Gen Z's, and young Gen Y's; both men and women; people who have a high design aesthetic; people who tend to care about the environment; likely live in a city like New York or LA.