benitU got their new 3d by running a design contest:
Design a stylish bottle for a sustainable and natural personal care brand
Check out benitU's 3D contest…
Cosmetics & Beauty
Better by Less is a Hamburg (Germany) based start-up. We sell sustainable personal Care products (current portfolio: Shampoo, Body Wash and Hand Wash; future: toothpaste, facewash, shaving cream, etc.) via direct to consumer selling and Amazon (future: also brick & mortar). We sell re-usable bottles as well as Sachets of Powder, that can be mixed at home with water to create Shampoo, Handwash or Bodywash. There is no plastic waste and unnecessary transportation of water. We want to step-change the Better by Less brand, from a (current) strong sustainable personal care proposition, to (future) an all-natural personal care love-brand. The brand should be about loving and leveraging the environment and all its natural ingredients. We have developed a distinct and ownable equity and now want to execute the equity via the bottle design.
What's your vision?
Bottle Design: Develop a high quality/ premium product design that communicates natural & sustainable. Our bottle has to work as a minimalistic interior design element, not only as a marketing tool. This differentiates us vs. our competition. A brand logo & name should be seen and recognized, but not overpowering. Discreet, minimalistic, beautiful. Please design a bottle that our consumers would like to have in their bathrooms and kitchen for a long time, because it doesn't go out of style easily and looks stylish thanks to a minimalistic and natural design. Design elements can include (but are not limited to) printing on the bottle, changing the bottle shape, embossing (shaping the bottle to form a design or imprint the logo), material of the bottle (can still be glass and PET, but also other materials e.g. stainless steel etc.), colour (of both the pump and the bottle (keeping it transparent)) and texture (for example, glass can be frosted or clear). Bottle communication Objective: LOGO & Brand Name Communicate that this is a natural & sustainable Product Add a unique and ownable way to demonstrate the fill line (the fill line shows how much water is added to the powder) Mandatories bottle: Printing Colours: Bottles can be printed with one or a maximum of two colors (it would be great, if we could use the same colours on multiple bottles, for example light grey on blue & green bottles, light green on Brown and White bottles) Variant Labeling: Our bottles themselves should be agnostic of the variant, i.e. they should not show any variant (for example: shampoo, Aloe Vera). But please ensure your concept includes a way to mark the variant that they have mixed inside the bottle. This could be done, for example, using a sticker, the bumper, or any other method that works for your design. Fill-Line: Regardless of bottle material, we have to ensure there is a way to see the fill line (some part could be see through or marked inside the bottle) so you can see how much water you have to fill in with the powder. 200 mL: the bottle has to hold 200 mL of liquid plus 50ml of air. The fill line should indicate 200 ml. Bottle Opening: has to fit our current bottle Pump, and should be maintained in terms of size to current norm ( 45 millimeters opening, 45-400) and should be pointing straight up. For Background, we currently use Bumpers & Stickers to label the variant (for example: Shampoo, Aloe Vera) of our refillable bottles: This is not mandatory in future, but these are two options. Stickers: Stickers are used to remind consumers of what variant is inserted into the (generic) bottle. Bumpers: Silicone sleeves that prevent glass and plastic bottles from slipping. They could also be used to mark the variant in future. Deliverables: Printing files for Bottle 3D rendering we can use for procurement and for eCommerce Please also see the attached documents with all the necessary background information and briefing.
Every design category has flexible pricing for all budgets. 3D starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their 3d.
Designers across the globe delivered design magic.
benitU collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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