website design for DineCart

DineCart picked a winning design in their web page design contest. For just CA$2,099 they received 215 designs from 31 designers.

Here’s a peek at the client’s brief

Contest title


website design for DineCart


DineCart provides restaurant and food deals

Background information

Organization or website name


Description of the website and its target audience

DineCart provides restaurant and food deals. This includes take out deals, gift cards specials, restaurant offers, and food related products.


Food & Drink

Existing website to reference

Visual style

Style/theme ideas for the web page design

High contrast. Bold. Clear. Site should be much better than competitors: Groupon, Living Social, WagJag --> check out these sites. Make it look more clear, more bold, and sell the deal better. 

Inspirational websites

Content details

Number of pages needed


Page descriptions

1. Splash Page / Signup Welcome Page
- DineCart Logo
- Welcome Text
- Large Food imagery: (probably a slideshow)
- The purpose of this page is to direct visitors to signup to DineCart to get restaurant Deals: so very clean design with a nice email signup box: The email sign up box and welcome message MUST be very clear and prominent.

- Should incorporate Facebook on page like button below main email sign up.
- Footer Design at bottom (Company: Home, About DineCart, Jobs, Press), (Support: FAQ, Contact Us, Return Policy, Privacy Statement, Terms of Use), (Restaurants: Promote your restaurant, merchant support, Merchant Login)
- Food Images should appeal to most people: juicy burger, good looking pizza, sushi, chinese food, steak (food must be very appetizing)
- See sample layout file (with 3 vectors for icons included), DineCart logo file attached

2. Deal Page
- Deal Heading
- Deal Picture
- Deal summary, deal fine print
- Deal Description Text
- Merchant Info (map, address, etc. multiple locations if applicable)
- Deals data (Buy button, price, value, discount, savings, time to buy)
- Cross promote: Restaurant Gift Cards (on right side, without making it too busy and additionally at bottom of page after deal. Design should allow for both.)
- Cross promote: Take out Specials (on right side, without making it too busy and additionally at bottom of page after deal. Design should allow for both.)
- Goal: to drive deal purchases

3. General Template for Company pages
- Contact Us
- About Us
- Privacy Policy, Terms of Use
- Jobs
- Goal: provide information clearly: use of icons and images.

4. Gift Card Store and Gift Card Page (2 parts)
- need a design to feature restaurant gift cards
- design should be setup to organize by cuisine type (Sushi, Indian, Chinese, Italian) or by Price.
- Need to click through to get profile of restaurant and the gift card denominations available

5. Email template: for displaying the deal via email. Space below to promote more info / older deals / other deals not featured / gift cards specials / take out offerings. As part of this design, would like a simple welcome design for new subscribers.

What to avoid


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