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Site design for new suppliment resale website

$729

Custom Web Page Design package

Purchased for $729

(including 99designs fees)

1

  • Open
  • The contest was open to all designers

2

  • Selected a winner
  • The contest holder awarded a winner

completed

Congratulations to the winner, joanka!
Held by Simon Swords in Web Page Design
  • Last feedback - Tue, 14 Sep 2010 08:27:01 +0000
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Design brief

Brief Overview

We are a start up website reselling products by a suppliment manufacturer called USANA (www.usana.com). While there are a number of UK and European distributors for the USANA products, we feel that nobody to date has nailed the sales and marketing of the product in Europe and leaving us an opportunity to take a slice of the action.

The website we need designed will be information driven yet simple to use with a clean modern layout similar to the sites we have provided as examples below.

The Vision
People are trying to have it all and do it all and their health is suffering. On the other side people are lazy and they are indulging more than ever. With the help of Usana, which is a product, that truly does what it says, we can help this problem go away. Obesity and insulin issue get bigger daily – Usana products re set your body. We want to make people take care of themselves and we want to help them with a natural product, that’s as simple as taking a daily vitamin and mineral. That’s it!
The Mission
Usana vitamins become a UK brand that looks after the nation. A new widely accepted, mainstream convenience that makes its customers has healthier, happier, more fulfilled and longer lives.
Our distinctive approach and Usanas products will make it possible for more and more individuals to enjoy the life they want.

Brand Name

usanavitamins.co.uk

Target Audience

Health conscious individiuals between the ages of 25 -55. The majority of our viewership is female with some male viewership.

Because our target demographic is predominantly older, the site should be easy to navigate and all information should be easy to read.

Requirements

We are looking for a clean, fresh, simple design. We want the user to feel like they are being spoke to like a smart human being, not patronized. It feel light not to heavy and more about lifestyle you ahieve and are aspiring too than the product itself.

Brand Antes & Drivers
The Antes: The features and benefits that differentiate
- Simplicity
- Science
- Trust
- Convenience

Read full brief
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