App users will be kids between 9 and 11... and their parents, who will be in charge of fine tuning the exercices automatically pushed to the childs and of some other settings.
App buyers will be the parents.
We are talking education... but we don't want to be boring. Let's design an engaging, lifefull and informal interface!
EduPad is an editor of elearning solutions for children. EduPad is a startup that will launch in T4-2010, using the design that we'll get through the current design contest.
iTooch (designed thanks to another 99design contest) is the name of the app and the name of a character used to give life to the app (see it here: http://www.iTooch.com