The homepage should be clear and concise, while educating the consumers on what we do. The layout should be intuitive for parents who are not too tech-savvy.
Although this is a site used by children, the main page is geared towards parents. It should convey a sense of professionalism while still being playful.
From the homepage, it should be obvious that we are an online education company, while giving them direct access to screenshots and/or a video tour.