Marketing orientated, Web savvy, technically astute.
You can make this fun and avatar/character based, or serious. Feel free to be creative in that respect. Most important it needs to be classy yet bold and striking. It needs to stand out from the plethora of designs that are out there.
Keywords: email, email marketing, inbox, spam filter, junk, whitelist, blacklist, deliverability, digital messaging, marketing automation, spam, anti-spam, inbox placement, email reputation, domain reputation, IP reputation, sender records, SPF Records, feedback loop, social integration, facebook messaging, digital marketing, engagement
My website is a bootstrap startup aimed at providing a resource to the email marketing, digital messaging and deliverability community.
The twitter account @email_expert supports these efforts.
We offer news, a web directory, twitter directory, calendar of events, a classified ads/marketplace launching soon.
We have high profile bloggers that are submitting topical articles. The twitter account will not only keep users notfied about the updates from the website, but also breaking news from around the web.