Winner
Entry #14 - T-shirt design - by de4
By de4

Lock Sicker picked a winning design in their t-shirt contest

For just $145, they received 52 designs from 15 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

Create the next t-shirt design for Lock Sicker

$145

T-Shirt contest

Bronze package purchased for $145

(including 99designs fees)

by Skids321

Contest started Mon, 09 Jan 2012 19:33:08 +0000

Last feedback Sun, 15 Jan 2012 21:37:37 +0000

69% of designs have feedback

Client has no refunds

1. Qualifying round
Designers enter their initial design concepts for feedback and direction.
2. Select finalists
The client picks up to six designers to continue working with.
3. Final round
Remaining designers enter revised and refined designs.
4. Select winner
The client picks a winning design.
6.
1. Qualifying round

Designers enter their initial design concepts for feedback and direction.

2. Select finalists

The client picks up to six designers to continue working with.

3. Final round

Remaining designers enter revised and refined designs.

4. Select winner

The client picks a winning design.

Top entries

Design brief

Organization name

Lock Sicker

Description of business

Lock Sicker is a premium men's denim company, currently focused on raw denim blue jeans.

Organization industry

Fashion

Description

We are looking for a high end t-shirt design utilizing our logos and/or staying true to the spirit of our company. We don't want anything too loud or crazy (e.g. "Affliction", "Ed Hardy", etc.). We are looking for simple, yet iconic, graphic t's. Something that can be worn anywhere. We like the vintage t-shirt look, but that is by no means a requirement. The company is brand new, so we are still defining our "image", so feel free to be as creative as you want.

Further requirements

We are Lock Sicker: a father/daughter venture focused on bringing premium jeans to market. All components of the jeans, from the fabric to the custom buttons to the hand stamped leather labels, are made in the USA. So when we say "Made in USA" we really mean it.

Lock Sicker's strong brand identity is meant to reflect important elements of the founder's life. For example, he was born in Glasgow, Scotland; hence the company name Lock Sicker, which derives from a Gaelic phrase meaning "Be Sure". The company's logo, the boar chained to an oak, is his family's crest. He lived in Haiti in the early 1960's, where a majority of the population practices Vodoo, a religion based on West African Arawakian and Catholicism. The custom made buttons are the veve (symbol) for Papa Legba, a Haitian Vodoo Iwa. Papa Legba is the gatekeeper between the material and spiritual worlds, and is equated by some with Saint Peter.

Our motto is: When in doubt, Lock Sicker.

Our jeans are raw denim. Raw denim is denim fresh off the loom. It hasn't been put through any processing or been washed. When you buy a pair of raw denim jeans, the goal is to let the stiff and untreated denim learn the curves and movement of your body, creasing where your body bends and fading in all the right places. The result is a truly individual pair of jeans.

Our demographic is preppy, but hip. They feel just as comfortable in a tuxedo as they do in board shorts. They range in age from 18-60. They value style and quality and are willing to pay for it. They summer in Newport, RI, winter in Palm Beach, and spend the rest of their time in places like New York, LA, SF, Miami and Houston/Austin.

http://www.locksicker.com

Read full brief
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