American Football Brand T-Shirt Design

Jansenshrubb picked a winning design in their t-shirt contest. For just CA$149 they received 58 designs from 14 designers.

Here’s a peek at the client’s brief

Contest title


American Football Brand T-Shirt Design


Not specified

Background information

To be used on

  • Men
  • Boys

Visual style

Style/theme ideas for the t-shirt design

The brand name is Dirty Cleatz and it is an apparel company focusing on the lifestyle of high school and college football in the USA.

The concept for this shirt is a "Less Talk, More Chalk" which implies that players need to not talk and lift weights/work hard (Chalk is used on hands in weightlifting for grip).

I don't have a perfect visualization in my head, but something that incorporates our logo, a barbell bending from the weight etc. I'm open to ideas and will gladly provide feedback on each design that provides a jump off point.

We have already had one shirt made with a different theme, but maybe it will show you what the brand is looking to portray. The theme of this shirt was "Brotherhood":

Content details

Clothing or apparel to design

Not specified


"Less Talk, More Chalk"
Dirty Cleatz Football

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