New stationery wanted for Bellezza salon & spa

Bellezza picked a winning design in their stationery contest. For just $295 they received 88 designs from 12 designers.

Here’s a peek at the client’s brief

Contest title


New stationery wanted for Bellezza salon & spa


Bellezza offers comprehensive beauty salon & spa services such as hair cut & color, nails, massage, facials etc

Background information

Organization name

Bellezza salon & spa

Description of the organization and its target audience

Bellezza offers comprehensive beauty salon & spa services such as hair cut & color, nails, massage, facials etc.


Cosmetics & Beauty

Content details


1. We are looking for a two sided business card that will also act as an appointment card and a letterhead. The front should have the business name and the back should have the business contact and a place to put appointment information. It is at the designer’s discretion to decide whether the appointment information needs to be labeled or just a place to write information.

•Front: Bellezza salon & spa
•Back: a.) 0000 Oxhome Drive, Ellentown, NC 00000
b.) 555-555-5555
d.) professional
e.) date
f.) time

2. The orientation of the card is at the designer’s discretion. Front & back need not be the same orientation and is left to the designer’s discretion. We are looking for these cards to be standard size and shape.

• Full Bleed Size (starting document size)
3.54" x 2.05"
90 x 52 mm
1062 x 615 pixels

• Document Trim Size (final size after being cut)
3.43" x 1.93"
87 x 49 mm
1028 x 579 pixels

3. The design should be inspired and coordinating with our exterior signage designed by a 99design contest winner! See attachment. Design should be modern, edgy, and trend setting.

4. The following are design elements that have caught our interest thus far regarding business cards but we are open to designer’s suggestions:

• Uncoated matte paper business cards
• Spot UV designs; tone on tone or contrasting color
• Front & back of card different color background

5. Design should use Pantone colors 5435C, 432C, & Cool Gray 1C predominately for branding continuity.

6. Font used for Bellezza should be Korataki and font for salon & spa should Existence. All other text will be at designer’s discretion but must be one of the two fonts. We can provide the winning designer with the fonts and will not penalize designers who use a font substitution as long as they understand that these fonts must be used in the final design.

7. Upon selection of winner, possibilities of additional work may be solicited such as client card, brochures…

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