Winner
Entry #12 - Stationery design - by CalHan Design

John Emerick picked a winning design in their stationery contest

For just $399, they received 28 designs from 10 designers.

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Flyer for lead generation services

$399

Stationery contest

Custom package purchased for $399

(including 99designs fees)

by John Emerick

Contest started Tue, 20 Apr 2010 00:52:07 +0000

Last feedback Fri, 23 Apr 2010 02:37:53 +0000

71% of designs have feedback

Client has no refunds

1. Open round
Designers enter their initial design concepts for feedback and direction.
2. Select winner
The client picks a winning design.
4.
1. Open round

Designers enter their initial design concepts for feedback and direction.

2. Select winner

The client picks a winning design.

Brief Overview
We are a lead generation service providing leads and services to law firms. This project involves the lead generation for Social Security Disability law firms and advocacy groups. We provide leads to the firm, then traditionally the firm tries to convert the leads to clients. We also offer services to help in part of the process of getting them converted by contacting the leads and having followup interviews with the leads. Thus, we can help cull the bogus leads and help get the inquirer more vested in the process and closer to being a client. Usually, firms like ours only provide leads and the attorneys are required to followup on the leads and do their own internal sales processes, which are often highly ineffective. Lawyers like to practice law and don't like to sell their services. We are offering to both provide leads, and also to help with portions of the internal sales processes so that leads can get converted to clients.
Brand Name

IM Solutions, LLC

Target Audience
This flyer targets attorneys and lawyers, who are very conservative and cautious in both their spending and in trying new things. Believability and credibility are important. SSD law firms and SSD advocacy groups; primarily this will be viewed by attorneys in smaller offices who are struggling to maintain business or simply need some help managing the admin efforts of their lead generation. When an attorney gets a lot of leads in the door, it can be overwhelming to the office and staff, and they may have a hard time following up on those leads. Our services can get more leads in the door (to increase business) and can also help manage the early stages of the sales process (to reduce their required admin time). The primary benefits to clients for our services are: Benefits • Stability • Expand practice, increase case load • Reduce staff & overhead • Manage cases rather than leads with same staff • Improve profitability Concerns • Missing the internet revolution • Business tailing off • Predators taking over, i.e. big SSD advocacy companies, etc. • Overhead consuming more and more time • Nothing works; they've failed at other lead generation services
Requirements
We need a one-page flyer that graphically demonstrates and quantifies the typical flow of leads through to a completed settlement and makes it crystal clear what results are to be expected from our services, and if those results are not achieved, then what other options and services we have for them. We want to convey that we have a portfolio of services available based on the clients' need and performance in different steps of the process.. Benchmarks must be very clear. For example, 75% of all leads should be contacted; if the law firm isn't contacting 75%, we want it to be completely clear and obvious that they are missing opportunities and that we have another program to offer them. A demonstration of one-type of idea is attached, with text that can be used. We need a document that is: 1. conservative in its presentation style (this is for attorneys) 2. exudes quality and professionalism and competence 3. highlights where deficiencies may exist, but does not blame or criticize the attorneys in the event they are deficient in these manners. 4. is simple to look at and understand at a glance 5. is crystal clear in projecting the benchmarks 6. no hyper-salesmanship or whizz-bang selling; this should be business-professional and informational 7. understated in look and feel, but projects competence and value
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    Contest Discussion

    7 comments shown 7 total, most recent first

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    1. User
      Andy Q
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      Comment Date
      Sat, 24 Apr 2010 01:11:59 +0000
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      Lol!! I completely agree with xtreme07sdad!

    2. User
      LastExit
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      Comment Date
      Fri, 23 Apr 2010 19:20:43 +0000
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      I think the key to winning on here is to go completely against the brief...sometimes.

    3. User
      John Emerick
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      Comment Date
      Wed, 21 Apr 2010 21:55:49 +0000
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      For almost every design so far, I am hoping to direct the reader more clearly from top to bottom. I want something where the reader will naturally gravitate to the top box, then have his/her attention directed downward each step; I don't want them to have to look around to figure out what we are trying to say. The sequence from top to bottom is the critical sequence, with the diversions to the side being simple sidebars that should not dominate the reader's attention. On another general note, I don't want our logo or the BBB logo to distract from the body of the document.

    4. User
      Della Permana
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      Comment Date
      Wed, 21 Apr 2010 21:28:09 +0000
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      Design #15 needs feedback, please. Thanks.

    5. User
      John Emerick
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      Comment Date
      Tue, 20 Apr 2010 23:20:12 +0000
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      BBB logos can be downloaded at http://www.la.bbb.org/SealProgram.aspx

    6. User
      John Emerick
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      Comment Date
      Tue, 20 Apr 2010 23:16:24 +0000
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      So sorry I made an error in the mockup. BOTH boxes "75% contacted" and "90% intakes completed" should have a left arrow pointing to "Consider highest volume IMS leads". Also, the arrow pointing right from "90% retention rate" should be deleted.

      Also on design 6 and others, the zip code has a typo. The correct zip code is 96815

    7. User
      John Emerick
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      Comment Date
      Tue, 20 Apr 2010 20:22:44 +0000
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      prefer white background
      prefer the lines "100 leads" "75 contacts" etc to stand out more
      prefer the line with $51,200 to stand out more
      prefer to graphically show that the 100 leads get whittled down to 16 settlements
      I like the red color for the "consider acceptance guidelines.." section (conveys an alert), but other color schemes are not communicative of anything. Looking for some creative communication in the choice of colors, shapes, sizes, etc.