We need a one-page flyer that graphically demonstrates and quantifies the typical flow of leads through to a completed settlement and makes it crystal clear what results are to be expected from our services, and if those results are not achieved, then what other options and services we have for them. We want to convey that we have a portfolio of services available based on the clients' need and performance in different steps of the process.. Benchmarks must be very clear. For example, 75% of all leads should be contacted; if the law firm isn't contacting 75%, we want it to be completely clear and obvious that they are missing opportunities and that we have another program to offer them.
A demonstration of one-type of idea is attached, with text that can be used.
We need a document that is:
1. conservative in its presentation style (this is for attorneys)
2. exudes quality and professionalism and competence
3. highlights where deficiencies may exist, but does not blame or criticize the attorneys in the event they are deficient in these manners.
4. is simple to look at and understand at a glance
5. is crystal clear in projecting the benchmarks
6. no hyper-salesmanship or whizz-bang selling; this should be business-professional and informational
7. understated in look and feel, but projects competence and value