Please see our website at http://www.drilleys.com Our logo can be red on white background or white letters on red background (both attached.) The facebook avatar should have the logo and one shoe. The main page needs to include one or more shoes, a model wearing our shoes, and graphic elements. Our tag line for 2014 is "Let your colors show." Our top competitor emphasizes philanthropy as their brand identity. We emphasize creativity, inspiration, and self-expression. I like banner designs with some layers to them as opposed to a mosaic style. I love interesting crops. You can see our current FB we are retiring here: http://www.facebook.com/drilleys.