Winner
Entry #79 - Product packaging design - by Lily Dormishev

Cirquility picked a winning design in their product packaging contest

For just $299, they received 80 designs from 12 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

product packaging for Cirquility

$299

Bronze Product packaging package

Purchased for $299

(including 99designs fees)

By Tristan1966
  • Last feedback - Mon, 02 Jul 2012 14:37:22 +0000
  • Feedback 100%
  • Refunds - 0

1

  • Qualifying
  • The contest was open to all designers

2

  • Selected finalists
  • The contest holder selected 3 finalists

3

  • Final round
  • Finalists continued to submit designs

4

  • Selected a winner
  • The contest holder awarded a winner

completed

Congratulations to the winner, Lily Dormishev!

Top entries

Design brief

Organization name

Cirquility

Description of business

Cirquility is a social startup that provides energy-saving technology to lower-income homeowners, free of charge. Energy is one of the most regressive expenses in the United States, and some lower-class homeowners use as much as 40% of their income just to keep the lights on. Struggling homeowners can’t afford expensive home renovations, so they keep paying more for energy. Cirquility helps them upwards and onwards. We provide them that technology for free, and then bill them half of the money they save from using it. That way, they save every month, making this technology available to everyone.

Right now, Cirquility is just getting off the ground, so we’re focusing heavily on energy efficient light bulbs. We are launching a poster design contest to help build our image as a company that is loyal to its customers and wants to help them get out of a bad situation. Key themes are hope, helping those in need, and someone having your back when you’re down.

Organization industry

Home Furnishing

Description

Cirquility is looking for a poster conceptually based on the Accenture Airport Advertising campaign (http://www.accenture.com/us-en/comp…ising.aspx). We are NOT looking for this style to be copied directly, but we think the general idea of an evocative image with soft text in the foreground suits the intent of our campaign very well.

We are trying to establish ourselves as a company that cares about its customers, and our target market is young and middle-aged homeowners, so the poster should focus on positive imagery, particularly family. We want a poster to emphasize the things you can get for a family or home using the saved money. Poster should incorporate the phrase “You can’t put a price on a brighter future.” It should also incorporate Cirquility’s motto—“Lighting the way forward.” The motto should be placed reasonably near Cirquility’s logo.

As an example of the sort of campaign we’re looking for, one idea that was tossed around was the image of a graduating girl, and the text: “Yale Tuition, $200,000” and below that “You can’t put a price on a brighter future,” with Cirquility’s logo and the motto to one side. This is just an example; we do not particularly want academics as a theme and do not need to be that close to the Accenture campaign. We’d love to see some variation and artists interpretation of the themes we’re looking for.

Submission must be in a digital file suitable for high-resolution color printing. Must not contain any materials not suitable for commercial use (no unauthorized stock images). Cirquility logo does not need to be included as-is, changing the font, color etc is fine. We would also accept stylistic modifications like replacing the “I” with a light bulb, including a background image, or other changes. Final size is a 24’’x36’’ poster.

Further requirements

None specified

Read full brief
99designs is the #1 marketplace for crowdsourced graphic design,
connecting 881,389 designers with customers seeking design services.
I need something designed I'm a designer