Cirquility is looking for a poster conceptually based on the Accenture Airport Advertising campaign (http://www.accenture.com/us-en/comp…ising.aspx). We are NOT looking for this style to be copied directly, but we think the general idea of an evocative image with soft text in the foreground suits the intent of our campaign very well.
We are trying to establish ourselves as a company that cares about its customers, and our target market is young and middle-aged homeowners, so the poster should focus on positive imagery, particularly family. We want a poster to emphasize the things you can get for a family or home using the saved money. Poster should incorporate the phrase “You can’t put a price on a brighter future.” It should also incorporate Cirquility’s motto—“Lighting the way forward.” The motto should be placed reasonably near Cirquility’s logo.
As an example of the sort of campaign we’re looking for, one idea that was tossed around was the image of a graduating girl, and the text: “Yale Tuition, $200,000” and below that “You can’t put a price on a brighter future,” with Cirquility’s logo and the motto to one side. This is just an example; we do not particularly want academics as a theme and do not need to be that close to the Accenture campaign. We’d love to see some variation and artists interpretation of the themes we’re looking for.
Submission must be in a digital file suitable for high-resolution color printing. Must not contain any materials not suitable for commercial use (no unauthorized stock images). Cirquility logo does not need to be included as-is, changing the font, color etc is fine. We would also accept stylistic modifications like replacing the “I” with a light bulb, including a background image, or other changes. Final size is a 24’’x36’’ poster.