We produce "The Original Steer & Beer Pie", so this is the product name here. We work with a company called Old Dairy Brewery and use their beer in the pies - their logo must be prominent within the label design and their overall brand style considered - see http://www.olddairybrewery.com
Our logo will appear on reverse labelling which is not needed right now.
The look and feel must span between stereotypical Texan/Western cowboy styles and that of "Ye Olde England", and quality, traditional, genuine, freshness, wholesome, honest and above all "natural" elements must somehow be included. A slightly less formal aspect with some humour would be good, but no American flag please as our market appreciate the British nature of the product.