Scalands Farm needs a new product label

Jeremy - Scalands picked a winning design in their product label contest. For just £139 they received 44 designs from 6 designers.

Here’s a peek at the client’s brief

Contest title


Scalands Farm needs a new product label


We breed our own high class beef

Background information

Organization name

Scalands Farm

Description of the organization and its target audience

We breed our own high class beef. We use our beef to make excellent tasting pies.


Food & Drink

Content details


We produce "The Original Steer & Beer Pie", so this is the product name here. We work with a company called Old Dairy Brewery and use their beer in the pies - their logo must be prominent within the label design and their overall brand style considered - see

Our logo will appear on reverse labelling which is not needed right now.

The look and feel must span between stereotypical Texan/Western cowboy styles and that of "Ye Olde England", and quality, traditional, genuine, freshness, wholesome, honest and above all "natural" elements must somehow be included. A slightly less formal aspect with some humour would be good, but no American flag please as our market appreciate the British nature of the product.

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