Entry #41 - Product label design - by Nowitza
By Nowitza

Scalands Farm picked a winning design in their product label contest

For just £139, they received 44 designs from 6 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

Scalands Farm needs a new product label


Bronze Product label package

Purchased for £139

(including 99designs fees)

By Jeremy - Scalands
  • Last feedback - Mon, 28 May 2012 07:42:38 +0000
  • Feedback 80%
  • Refunds - 0


  • Qualifying
  • The contest was open to all designers


  • Selected finalists
  • The contest holder selected 3 finalists


  • Final round
  • Finalists continued to submit designs


  • Selected a winner
  • The contest holder awarded a winner


Congratulations to the winner, Nowitza!

Top entries

Design brief

Organization name

Scalands Farm

Description of business

We breed our own high class beef. We use our beef to make excellent tasting pies.

Organization industry

Food & Drink


We produce "The Original Steer & Beer Pie", so this is the product name here. We work with a company called Old Dairy Brewery and use their beer in the pies - their logo must be prominent within the label design and their overall brand style considered - see

Our logo will appear on reverse labelling which is not needed right now.

The look and feel must span between stereotypical Texan/Western cowboy styles and that of "Ye Olde England", and quality, traditional, genuine, freshness, wholesome, honest and above all "natural" elements must somehow be included. A slightly less formal aspect with some humour would be good, but no American flag please as our market appreciate the British nature of the product.

Further requirements

I have included our Scalands Farm logo for your reference - it should not be included on the label design but I feel you should be aware of our brand. The final label size will be approximately 100mm X 100mm - all colours welcome. Finally, our products are different and we want to stand apart from the obvious eco-friendly, safe, caring, romantic countryside imagery. Big, bold and ballsy!

Read full brief
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