product label for Stewbum & Stonewall Brewing Co.

Darrenjgarvey picked a winning design in their product label contest. For just $499 they received 68 designs from 16 designers.

Here’s a peek at the client’s brief

Contest title


product label for Stewbum & Stonewall Brewing Co.


We brew small batch, handcrafted ales and lagers

Background information

Organization name

Stewbum & Stonewall Brewing Co.

Description of the organization and its target audience

We brew small batch, handcrafted ales and lagers


Food & Drink

Content details


What we're designing here are pulpboard coasters for distribution to restaurants, bars, etc. The coasters will be 4 inches circular OR square, and two sided. Please see our attached logo in AI format.

The MAIN purpose of this coaster is to advertise a campaign. For those that don't know, is a fund raising website for new businesses. People can literally help new businesses get off the ground, and in our case they'd literally be helping us fund our new brewery.

The front side of the coaster should have the logo, creative accents, colors, etc....and a tagline of "Coming to Honolulu in 2014" or something similar. (Can be creative with wording, because we want them to turn the coaster to the other side)

The back side of the coaster is where you can get really creative. In both graphic design AND maybe more importantly, wording. I want something catchy, witty, funny, genius for explaining what we're doing. The goal is to get the people to see the coaster and direct them to go to and contribute to our funding campaign. Below is a simple wording example for the back that I just came up with:

"Why just drink a beer when you can help build an entire brewery... go to and search Stewbum & Stonewall and help fund a dream..."

Clearly that's just a basic line, but it's an example nonetheless.... so, the more creative, the better! But we don't want them reading a whole paragraph, it should be short and sweet, and grab their attention, spark their curiosity, etc.

Good luck!!!!!!

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