Entry #48 - Product label design - by ABCreate

Blueberry Box Ltd picked a winning design in their product label contest

For just £139, they received 50 designs from 8 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

Help Blueberry Box Ltd with a new product label


Bronze Product label package

Purchased for £139

(including 99designs fees)

By Oliepifaniou
  • Last feedback - Sun, 22 Apr 2012 01:52:21 +0000
  • Feedback 100%
  • Refunds - 0


  • Qualifying
  • The contest was open to all designers


  • Selected finalists
  • The contest holder selected 5 finalists


  • Final round
  • Finalists continued to submit designs


  • Selected a winner
  • The contest holder awarded a winner


Congratulations to the winner, ABCreate!

Top entries

Design brief

Organization name

Blueberry Box Ltd

Description of business

We are a UK bakery launching a new cereal bar

Organization industry

Food & Drink


We are launching a new cereal bar called Aussie Crunch Bar. The recipe is based on a popular snack from the 80s served in many schools. The product is similar to a flapjack, and the main ingredients are cornflakes, coconut, cocoa and a thin layer of chocolate on top. We are looking for someone to design the packaging sticker on the front and back. The product will be packaged in a clear plastic wrapper.

The packaging should convey a bit about the product, something about the nostalgia of kids lunches, but still be quite sleek and minimalist so it's not too cluttered. In terms of colours, we like oranges and bright eye-catching colours either for the lettering or the background.

I am attaching a document with a few ideas that I like so please feel free to use some or all of these.

We'd like our logo to be featured subtly on the front or back label. If you think it’s required you can shorten to “BB” but keep the squares.


The label should be horizontal and no more than 4cm by 10cm.

Further requirements

The front should be visually attractive, and the back should have space for ingredients, bar code, nutrition, our address etc. Just dummy text for now is fine.

Read full brief
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