Help Blueberry Box Ltd with a new product label

Oliepifaniou picked a winning design in their product label contest. For just £139 they received 50 designs from 8 designers.

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Here’s a peek at the client’s brief

Contest title


Help Blueberry Box Ltd with a new product label


We are a UK bakery launching a new cereal bar

Background information

Organization name

Blueberry Box Ltd

Description of the organization and its target audience

We are a UK bakery launching a new cereal bar


Food & Drink

Content details


We are launching a new cereal bar called Aussie Crunch Bar. The recipe is based on a popular snack from the 80s served in many schools. The product is similar to a flapjack, and the main ingredients are cornflakes, coconut, cocoa and a thin layer of chocolate on top. We are looking for someone to design the packaging sticker on the front and back. The product will be packaged in a clear plastic wrapper.

The packaging should convey a bit about the product, something about the nostalgia of kids lunches, but still be quite sleek and minimalist so it's not too cluttered. In terms of colours, we like oranges and bright eye-catching colours either for the lettering or the background.

I am attaching a document with a few ideas that I like so please feel free to use some or all of these.

We'd like our logo to be featured subtly on the front or back label. If you think it’s required you can shorten to “BB” but keep the squares.


The label should be horizontal and no more than 4cm by 10cm.

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