Hi All

I feel we are almost there with this luxury label.

The female icon is what we want the customer to walk away with. That is why I kept referring to Layers of definitions being important. Female Icon first, AYA second, spirit of the vine etc follows.

Some designers have been able to enhance her with further energy, which is on brand, but unfortunately failed in others area of the design.

High end has a special design language, less is more, subtlety and style. Many designers have part of these elements in their design, but we need this in a full packaged label.

We need a background texture by way of print to add to the high end feel.

With shape better to stay standard rectangle than a shape that may be interpreted by the consumer as gimmicky.

Hope this Helps