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Here’s a peek at the client’s brief

Contest title


Lakewood Bee needs a new print or packaging design


We produce Honey and other Bee related items (wax, pollen, candles, etc

Background information

Organization name

Lakewood Bee

Description of the organization and its target audience

We produce Honey and other Bee related items (wax, pollen, candles, etc.)for sale to both retail and wholesale customers--by direct sale and internet.


Food & Drink

Content details


I need a label with specific wording that has "come off of the shelf" visibility; e.g., the word "Honey" should be prominent on the Honey container label. The label needs to avoid the " cutesy, folksy" farmer image and instead be clean, modern, wholesome and healthy---it needs to give comfort of a quality, local, product (there is a great deal of adulterated product about which buyers have concerns). Various size containers (from 2 oz. bottles to 5 gallon pails) are used and so either a variety of shapes or one design that can be applied to each is necessary. The name of the company (Lakewood Bee), place of origin (Black Hammock Island 32226)and contact number (904-365-8783) need to be included in smaller type--perhaps at the bottom and/or top of the label.

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