Entry #102 - Print & packaging design - by lorenacro

La Nena Cooks picked a winning design in their print & packaging design contest

For just $295, they received 100 designs from 18 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

La Nena Cooks needs a new book cover


Silver Print & Packaging Design package

Purchased for $295

(including 99designs fees)

By Raquel13
  • Last feedback - Fri, 16 Mar 2012 01:27:16 +0000
  • Feedback 53%
  • Refunds - 0


  • Qualifying
  • The contest was open to all designers


  • Selected finalists
  • The contest holder selected 6 finalists


  • Final round
  • Finalists continued to submit designs


  • Selected a winner
  • The contest holder awarded a winner


Congratulations to the winner, lorenacro!

Top entries

Design brief

Organization name

La Nena Cooks

Description of business

La Nena Cooks is a company dedicated to helping people eat with the seasons. We help our audiences enjoy Vibrant Food for a Vibrant Life.

We use a cooking-based approach to teach youth and adults about the delicious tastes and health benefits of seasonal and sustainably-produced foods.

Our core services include:
- instructional cooking videos
- live cooking classes
- classroom presentations (youth)

Our products include:
- "How-to" books
- Kitchen gadgets and tools
- Specialty foods: vegetarian empanadas

Organization industry

Food & Drink


Book cover and interior format for new print book and Ipad App to be released in 2012.

Book Title:
La Nena's Kitchen: A Guide to Plant-Based Cooking at Home

Raquel Moreno
1. Book cover (JPEG file to upload on Amazon and Barnes and Noble)
Image dimensions of at least 500 by 800 pixels.
• A maximum of 2000 pixels on the longest side is preferred
• Ideal height/width ratio of 1.6
• Save at 72 dots per inch (dpi) for optimal viewing on the web
Color: RGB

2.Interior formatting for print and e-book (.doc, .prc, epub, PDF)
Interior needs photos and format design.
Will need to insert stock photos.

3. Back cover including the description:

Description: Are you ready to take a step toward better health? You know that eating fruits and vegetables is good for you but cooking a delicious meat-free meal may seem challenging. Preparing comforting meals at home with flavorful plant-based ingredients is easy when you have a plan and the right kitchen tools. In La Nena’s Kitchen, Chef Raquel Moreno will guide you through simple steps to put everything in place to cook fun and delectable plant-based meals at home. Chef Raquel will help you prepare your mind, your heart and your kitchen so that you too can enjoy vibrant plant-based food for a vibrant life!

Further requirements

My new book, La Nena's Kitchen, will be a tool used to strengthen our brand, broaden our online customer base and increase our visibility and sales volume.

Our target audience is:

-college-educated women (ages 25-55)
- interested in Latin American food
- interested in healthy eating
- may have one or two children
- may be bilingual in Spanish and English

Please do not insert the company logo on the cover of the book.

Read full brief
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