Race Against the Machine picked a winning design in their print & packaging design contest
For just $355, they received 152 designs from 18 designers.
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Create a cover for the book "Race Against the Machine"
- Last feedback - Sun, 09 Oct 2011 19:20:57 +0000
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- FLGRAPHIX
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- FunkCreative
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Report design for...
CloseDesign brief
Race Against the Machine
We wrote a book Titled "Race Against the Machine: How Technology is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy"
Education
This book is about the fact that hardware, software, and networks are now so powerful that they're encroaching deeply on human skills and jobs. Human workers, in short, are in a race against the machine.
However, we don't want to come across as alarmist or doom-and-gloom. This is a book about the economic implications of recent technological progress. We are academics, and refer primarily to other academic work and our own research to make our points.
We probably don't want to do anything obvious with the cover, like show a human sprinter racing an android, or a robot arm-wrestling with a person. We probably want to be more abstract than that. In the book, we mention the power of exponential growth to overtake traditional linear thinking, chess, office work, etc.
The cover has to include the title "Race Against the Machine," the subtitle " How Technology is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy" and our names Erik Brynjolfsson and Andrew McAfee (in that order)
Our target audience is the kind of person who reads books by Malcolm Gladwell, James Surowiecki, Paul Krugman, Tyler Cowen, and so on.
We are targeting this book toward anyone who's interested in technology, the economy and the Great Recession, and recent trends in jobs unemployment.
The final must not infringe on any copyrights and must be suitable for use as an ebook cover and in publicity about the book. It is a plus if it is scaleable so it looks good as a thumbnail.
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