There are two audiences:
1. The guide book shopper (tourists). We will be selling the book at popular incoming destinations to Dubai in the international airport book stores, in Hotel shops locally and in the major tourist attraction gift shops here in Dubai.
2. The second audience is residents looking for a book that offers information and value. There are other books on the market (see http://www.theentertainerme.com)
that are offering a similar style of book, although ours will be the first all in one, offering the best of the best vouchers, along with day planners ( information on what to do in and around town) - we want to stand out & apart from these books.
We are a new company who are marketing travel guides with vouchers to tourists. We are also releasing a voucher book to the residential market, which offers savings for everyday outings. Our categories for both books, encompass eating out (5* restaurants and everyday cafes), Attractions (from waterparks to the Burj Khalifa tower), Entertainment (Golf to movies), Kids (attractions, things to do), Beauty and Spa (facials, massages), Health and Fitness (yoga & gym sessions), General service (residents only - dry cleaning, maid services) and Shopping (retail discounts on luxury and everyday brands). The books are being produced alongside a website that will also contain the vouchers in the book, and hundreds more for Dubai and it's surrounds.