Veg & More needs an eye catching leaflet design!

t.makinson picked a winning design in their postcard, flyer & print contest. For just £199 they received 94 designs from 36 designers.

Here’s a peek at the client’s brief

Contest title


Veg & More needs an eye catching leaflet design!


We are long established greengrocers that is venturing into an online ordering service that focuses on the local surr...

Background information

Organization name

Veg & More

Description of the organization and its target audience

We are long established greengrocers that is venturing into an online ordering service that focuses on the local surrounding area. The target audience will be professionals with families who do not have time to shop with local shops and instead order their shopping online. The website is



Content details


I am looking for a 2 sided A5 leaflet that will be dropped through peoples doors and needs to initially catch their attention. Our branding (the "carrocket") is something I want to reinforce throughout the leaflet. It would be nice to see this logo or part of it used on the back side of the leaflet where they customer can see how to order from us. The Website colours can be seen at

As for text. I would like the front to be straight and prominent reading

"Shop locally from the comfort of your own home!"

Along with the text...

"Veg & More is an exciting new local delivery service that provides quality fresh fruit and veg (and more!) delivered FREE to your door with just a few clicks. Our produce is hand selected FRESH every morning and delivered to your door free of charge the very next evening.

See the reverse of this leaflet to see how or simply visit

I would also like 2 focal points. The first being "FREE evening delivery" and the second being "20% off your first order"

As for the reverse of the leaflet there need to be 3 main points but still be able to capture peoples attention in case that is the side they see first. Text should read (but still open to suggestions)...

"Go to and sign up"

"Choose from our selection of quality fresh produce, locally baked bread, eggs, milk, flowers and confectionery. As long as you place your order before 9pm we will deliver it free of charge the very next evening."

"Answer the door when we arrive and receive your order in one or more of our special Veg & More jute bags which you can feel free to use anywhere you like!"

"With over 30 years in the fruit and veg trade we pride ourselves in sourcing the very best fresh produce at affordable prices. We are so confident you will love our service that we are offering 20% off your first order!"

As previously said. I am open to suggestions with wording etc and would like the designers to feel free to get creative.

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