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Here's what the client asked for

Contest title

Title

New postcard or flyer wanted for Luxeon Star LEDs

Subtitle

We produce and sell high power, high brightness LED components that are used in flashlights, commercial/residential lighting pro

Background information

Organization name

Luxeon Star LEDs

Description of the organization and its target audience

We produce and sell high power, high brightness LED components that are used in flashlights, commercial/residential lighting products and specialty lighting applications by small/medium sized manufacturers, researchers and electronic hobbyists.

We sell internationally direct to the user through our website.

Industry

Industrial

Content details

Description

Looking for a standard sized postcard design (full color back and front) to announce the release of or new CoolBase line of LED lighting components.

The objective is to get the recipient to come to our website for more information and to order this new part.

Need to clearly communicate that the CoolBase LED assembly can can run up to 20% cooler, which means

* Longer LED life
* Improved color rendering and stability
* Reduced cooling requirements

Also, the new CoolBase is a lower cost product than aluminium LEDs, is currently available in 8 different configurations and is available to order now.

A special offer 20% discount code needs to be included on the post card with a statement that this discount is only available to people who are getting the postcard. The URL that will be used on the postcard is http://www.luxeonstar.com/coolbase.

The target customer will be electronic technicians, engineers and hobbyists who understand the technology, so just need to focus on the features/benefits and that CoolBase LEDs are available to order now.

I am including a number of different graphics (Photoshop) of elements we use on our website as well as the elements used to build the CoolBase branding graphic. The designer is free to select whatever graphics he feels would work best in the design.

This was the winning design we selected for our last postcard. Something similar to this design would be desired:

http://99designs.ca/postcard-flyer-…entries/23

More information about the CoolBase can be found at http://www.luxeonstar.com/coolbase

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