Entry #70 - Other packaging or label design - by pooca
By pooca

Red Star Coffee picked a winning design in their other packaging or label contest

For just $195, they received 78 designs from 14 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

Create the next packaging or label design for Red Star Coffee


Bronze Other packaging or label package

Purchased for $195

(including 99designs fees)

By Ivan.barrios1
  • Last feedback - Tue, 10 Apr 2012 23:13:26 +0000
  • Feedback 62%
  • Refunds - 0


  • Qualifying
  • The contest was open to all designers


  • Selected finalists
  • The contest holder selected 4 finalists


  • Final round
  • Finalists continued to submit designs


  • Selected a winner
  • The contest holder awarded a winner


Congratulations to the winner, pooca!

Top entries

Design brief

Organization name

Red Star Coffee

Description of business

We are a coffee company - offering 100% organic Arabica coffee. Our coffee is sold to coffee drinkers in the United States through supermarkets and local grocery stores.

Organization industry

Food & Drink


We need a design for our 12oz coffee package. In general, our objective is a clean and simple design.

The design guidelines are as follows:
1) Front -
a. A 5-point red star. (our signature)
b. This text - "Medium Roast", "100% Arabica Whole Beans"
c. Bottom - "Net Wt 12oz (340g)
2) Front, Back & Sides - The background should be white.
3) Back -
a. Descriptive Text: provided below.
b. An outline map of Colombia with some kind of graphic indicating the origin of the coffee as Latitude: 4 degrees, 31 minutes, 29 seconds; Longitude: 75 degrees, 43 minutes, 47 seconds; Elevation: 4,425ft (1,349m) (The lat/long units don't have to be text, but can by symbolized)

Deliverable Requirements:
1) A file in one of the following formats:
Adobe Acrobat 9 Document (.pdf) OR
Adobe Illustrator CS3 Artwork (.ai) OR
Adobe Photoshop CS3 Image (.psd)
2) Print settings should be 300 dpi at 100% of final print size.
3) CMYK color print mode.
4) See the attached pdf for specific dimensional requirements.
5) Comply with everything described here:

Descriptive Text (referenced above)
"Red Star Coffee
Pure. Organic. Arabica.

At Red Star Coffee we’ve been growing our own coffee for more than three generations. We take great pride in coaxing the richest Arabica beans from the earth. Our coffee is grown in the verdant foothills of the Andes. 100% organic. From our soil to your home, we hope Red Star has made your day richer."

Further requirements

None specified

Read full brief
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