Create the next packaging or label design for Red Star Coffee

Ivan.barrios1 picked a winning design in their other packaging or label contest. For just $195 they received 78 designs from 14 designers.

Here’s a peek at the client’s brief

Contest title


Create the next packaging or label design for Red Star Coffee


We are a coffee company - offering 100% organic Arabica coffee

Background information

Organization name

Red Star Coffee

Description of the organization and its target audience

We are a coffee company - offering 100% organic Arabica coffee. Our coffee is sold to coffee drinkers in the United States through supermarkets and local grocery stores.


Food & Drink

Content details


We need a design for our 12oz coffee package. In general, our objective is a clean and simple design.

The design guidelines are as follows:
1) Front -
a. A 5-point red star. (our signature)
b. This text - "Medium Roast", "100% Arabica Whole Beans"
c. Bottom - "Net Wt 12oz (340g)
2) Front, Back & Sides - The background should be white.
3) Back -
a. Descriptive Text: provided below.
b. An outline map of Colombia with some kind of graphic indicating the origin of the coffee as Latitude: 4 degrees, 31 minutes, 29 seconds; Longitude: 75 degrees, 43 minutes, 47 seconds; Elevation: 4,425ft (1,349m) (The lat/long units don't have to be text, but can by symbolized)

Deliverable Requirements:
1) A file in one of the following formats:
Adobe Acrobat 9 Document (.pdf) OR
Adobe Illustrator CS3 Artwork (.ai) OR
Adobe Photoshop CS3 Image (.psd)
2) Print settings should be 300 dpi at 100% of final print size.
3) CMYK color print mode.
4) See the attached pdf for specific dimensional requirements.
5) Comply with everything described here:

Descriptive Text (referenced above)
"Red Star Coffee
Pure. Organic. Arabica.

At Red Star Coffee we’ve been growing our own coffee for more than three generations. We take great pride in coaxing the richest Arabica beans from the earth. Our coffee is grown in the verdant foothills of the Andes. 100% organic. From our soil to your home, we hope Red Star has made your day richer."

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