Romeroag picked a winning design in their Other Graphic Design contest

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Help Me Give a Name and Logo to My New Travel Pillow

Guaranteed
$370

Custom Other Graphic Design package

Purchased for $370

(including 99designs fees)

1

  • Open
  • The contest was open to all designers

2

  • Selected a winner
  • The contest holder awarded a winner

completed

Congratulations to the winner, LukeSF!
Held by romeroag in Other Graphic Design
  • Last feedback - Mon, 16 Nov 2009 02:15:10 +0000
  • Feedback 99%

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Design brief

Brief Overview

My dad developed this new design for a travel pillow on a long overseas trip that left him with a nasty kink in his neck. I'm an entrepreneur and he asked me to help him get the idea off the ground. We need your help to give the product a name and a logo so we can move to the next step and develop a website. My dad is a General Surgeon and put a lot of thought into how to make a pillow that would support the neck, provide comfort, and be compact.

Brand Name

You get to create it!

Target Audience

This is a consumer product. Specifically consumers who travel on planes or trains and are looking for a comfortable pillow to help them sleep in a seated position.

It will be an all natural organic pillow that will be branded high end with an approximate price point of $49.99 - $89.99. The pillow will be made of a plush and soft organic material.

Requirements

I need two things.

1) A name for the pillow
2) A logo for the pillow

The name and the logo must reflect a premium brand. This is your chance to both name something and design a logo for it. You have a blank slate.

The pillow is unique in that you fold it and it snaps in place and then creates the semi-circle to support your neck, but also has the circular pillow insert that can be placed behind the head or the neck for comfort and adjusts to whatever travel seat you may find yourself in.

I've included a number of pictures in the attachment with product shots as well as use cases. I like the idea of including branding associated with a doctor created product.

Logos I like:
http://www.tempurpedic.com/
http://www.micronone.com/products.html

Read full brief
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