That_guy_you_know picked a winning design in their other business or advertising contest.

For just $299 they received 53 designs from 6 designers.

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S3Labs needs a new business or advertising


Other business or advertising contest

Silver package purchased for $299

(including 99designs fees)

by That_guy_you_know

Contest started Wed, 18 Jul 2012 06:16:56 +0000

Last feedback Wed, 25 Jul 2012 22:20:11 +0000

100% of designs have feedback

Client has no refunds

1. Qualifying round
Designers enter their initial design concepts for feedback and direction.
2. Select finalists
The client picks up to six designers to continue working with.
3. Final round
Remaining designers enter revised and refined designs.
4. Select winner
The client picks a winning design.
4. Select winner
1. Qualifying round

Designers enter their initial design concepts for feedback and direction.

2. Select finalists

The client picks up to six designers to continue working with.

3. Final round

Remaining designers enter revised and refined designs.

4. Select winner

The client picks a winning design.

This contest has finished. Congratulations to the winning designer cos66 !

Top entries

Design brief

Organization name


Description of business

We sell UNTAPPED, a strength and endurance enhancing supplement (with an emphasis on Mixed Martial arts- MMA generally, UFC etc) for athletes. Target audience is males 16-35.

Organization industry

Physical Fitness


CONCEPT for FULL PAGE magazine advertisement:

I’m not very artistic, so please use your own creativity and bend/break guidelines below… but hopefully these guidelines can help spur some ideas. I've used 99designs in the past with great results-- will try to be as responsive and helpful as possible. Forgive the large dump of information right now, I figure I'll provide as much as possible at the beginning. Thanks guys-- lets dive in!!

I need a full page ad for use in magazines, geared to appeal to men between the age of 18-35 yrs old.

I'll upload several images and text-images that I own the rights to, feel free to use ANY of these in creating your contest entries. **(FEEL FREE TO USE OTHER IMAGES OR GRAPHICS as well, these are just to get you started.)** DEFINITELY DO NOT use all, but consider them a pool to pull from... one of the logo/product name graphics will almost certainly be involved, along with at least one of the images of the bottle or of the male athletes... (of the uploaded images, the "red man" is my favorite- you'll see him on the website- but feel free to use the others or use something totally originally-- I have no problem being surprised.)
Also, consider the website a free for all-- I own the rights to everything on there, so if you see anything you like, images or text, steal anything you want to use. Also, in the pics of the bottle- the cap will be black, but the best versions I have still have the white cap--- kudos if anyone VASTLY more skilled than myself can slap a blackcap on there if they use it in the ad. (I have a blackcap version posted, but I made it myself in MSpaint and the black cap doesn't look great). Definitely check out the little details of the bottle's label for ideas to add detail and depth...

I'll also upload some sample ads I liked from the same industry to help give designers ideas and spur creativity.

Finally, I'll post some text about the product taken from our website, that can be used in creating your contest entries. Again, do not feel as though you need to cram all of it in. Choose what you think is most important and would help sell. The design is more important than the text anyway, and we can always add text into a winning design later in the "hand over" phase.

PLEASE see the website ( so you can see the bottle and general color scheme (red, black, white, a tiny bit of silver) and learn a little about the product.

-PROMINENTLY direct people to
-Tell people to Google 'Untapped Supplement' to learn more
-Stress the uniqueness of the product, that there is nothing else like it.

TECHNICAL SPECS are as follows:

Size: 7” x 9-3/4”... any winning design will also need to be submitted in 8 3/8” w x 10 7/8",

My magazine publishers can accept files created in QuarkXpress up to 7.3 OR Adobe Creative Suite 5 ( InDesign, Illustrator, Photoshop, Acrobat ).

For all jobs sent in QuarkXpress and InDesign, these must be supplied with all fonts resident in the files, including fonts embedded or used with EPS files.

The publisher supports the Adobe Type Library. Any non-Adobe fonts must be provided.

Required Resolutions: Color files should be CMYK at a resolution of 300 dpi.

Thanks very much, looking forward to working with everyone!

Further requirements


• Strength
• Speed
• Energy
• Focus
• Reaction Time
• Increased Muscularity
• Decreased Body Fat


- Increase strength
- Increase muscle mass
- Increase fat burning for fuel (lipolysis and adipokinesis)
- Increase endurance by maximizing the use of oxygen and muscle glycogen
- Accelerate reaction time and increase grip strength
- Demonstrated in clinical trials even at dosages as low as one milligram per day!

**********More potential text to use in ad:

-- The only premium performance enhancer available in the United States powered by the binary combination of Octacosanol and Beta-Alanine.

-- IGNITE the Mind-Muscle connection to maximize performance. Octacosanol in UNTAPPED allows warriors to tap into unused and underused muscle fibers by increasing the sensitivity of motor units to the Central Nervous System’s commands, unlocking explosive strength and speed.

-- UNTAPPED nourishes, enhances, and protects the neurons that connect the muscles to the mind. Reaction time shortens, reflexes sharpen, and force production increases as muscles receive faster, more intense neural signals.

-- The unique binary use of Beta-Alanine in UNTAPPED blocks the buildup of Lactic Acid, allowing athletes to push harder than ever- while UNTAPPED floods the body with a full spectrum of energy-enhancing compounds.

-- A highly bio-available energy source, Octacosanol supersaturates muscles with fuel, sparing muscle glycogen stores-- so when the competition's needle nears 'E', UNTAPPED athletes are just getting started. No one else has it.

-- UNTAPPED dulls pain and fights inflammation. Go further, go harder, and drag the competition into the deep waters.

-- Strategically Designed Muscle Fuel for Warriors

-- 100% Money-Back Guarantee

-- UNTAPPED enhances performance from every angle- And it works like no other product on the market.

-- WWW.UNTAPPEDSUPPLEMENT.COM-- Search Key words: "Untapped Supplement"

Thanks very much, looking forward to working with everyone!!

Read full brief
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