The overall design must communicate a feeling of trust and reliability, as would be expected in a safety-certified medical product. The design should reflect high innovation and technology.
The main target users are medical professionals working under time pressure, so the design must be strong, simple and fast to use. However it must also look "serious" and "technical" without being confusing. Patients will also use the system on their own, so the design must be easy to use and the training aspects must appear entertaining and motivating. The ages of the patients is very wide, from 6 to 90 years old.
Screen is landscape, must fit aspect ratio 4:3 but should also work well in 16:9. Design should work with multiple resolutions, minimum 800x600 up to Full HD.
The menus will link to tasks with very widely different graphical styles and content (e.g. games for adults or children, medical measurement tools).
Fewer colours are better, as long as usability is not compromised. The interface must be highly accessible, i.e. useable by people who may have colourblindness or mild vision impairment - high contrast is required. The company logo colour is Pantone 299C (RGB 0, 160, 226) on a white background (aspect ratio 2:1 width:height), so you may want to include space for that in the design but this is not required. Note that red is not allowed in the design of medical products except as a warning signal.
The user interface will be in several languages, so you should allow for the possibility that text will be longer when translated from English into other languages.
All text must be easily readable from a distance. Fonts should be modern, e.g. Arial/Helvetica or Calibri.
When we have selected a winning design we may come back to you to provide extra graphics for the applications (as a separate job).