Smoothness, sleekness, and simple, convenient UI is the most important aspect here. It needs to be easy to use constantly interactive. Target users will be aged 15-30, English-speaking Americans who are particularly technologically savvy. App will be tested within theaters that will be experimenting with "cell phone allowable" viewings. Therefore, users will be watching the movie while having their phone out, so we want to make sure that it works in that environment (eg, not a white background so to emit less light, lots of motion to draw their attention, etc).
The attached powerpoint are our initial thoughts. We are very open to creative ways to engage the user as they are immersed in their movie (eg, have the phone vibrate whenever their is a new popup, tie to their facebook account, etc). Reach out with questions.