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Here’s a peek at the client’s brief

Contest title

Title

Wedding Bells Fitness needs a new logo

Subtitle

Wedding Bells Fitness provides a 4-month long online kettlebell (fitness) program for brides-to-be

Background information

Name to incorporate in the logo

Wedding Bells Fitness

Slogan to incorporate in the logo

Love.Train.Wed

Description of the organization and its target audience

Wedding Bells Fitness provides a 4-month long online kettlebell (fitness) program for brides-to-be. Each week the bride is emailed a file filled with workouts, recipes, and tips to sculpt the perfect body for her wedding dress.

Industry

Physical Fitness

Visual style

Preferred logo types

  • An image or shape that is easily recognizable is used to represent your business.

  • Organization name enveloped by a pictorial element or shape.

  • A character or mascot to represent your business.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Color preferences

green, blue, purple, black (or dark brown)

Sample logos

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