T21solutions picked a winning design in their logo design contest
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Wanted: "Out of this world" fresh, new logo for a GPS tech firm.
- Last feedback - Wed, 16 Jun 2010 20:09:18 +0000
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CloseDesign brief
As an industry pioneer and premier GPS fleet management provider since 1998, FleetBoss has always been much more than a supplier of products or boxed services.
With over 5,000 satisfied customers, FleetBoss has built upon its tremendous success in vehicle tracking and driver accountability by “Going Beyond GPS” to offer best of breed business operations solutions.
FleetBoss is constantly seeking new and innovative ways to provide value and a high return on investment for its clients.
FleetBoss’ automatic vehicle location (AVL) GPS fleet management solutions have generated millions of dollars in savings and revenue for thousands of clients both in North America and abroad.
FleetBoss is expanding into equally crucial business operational areas such as workforce automation and mobile data solutions.
FleetBoss GPS
FleetBoss sells its products and services, mostly based on global positioning satellite (GPS) technology and tracking capability, to small business owners, mid- to large-size business operations and fleet managers, and to enterprise clients with large fleets of vehicles. Headquartered in Florida, the principle market for FleetBoss is North America. The company has been in business for over a decade and was one of the original technology providers for the GPS vehicle tracking industry.
FleetBoss is seeking to refresh its look and brand and to strengthen its presence online, through a redesigned website (in progress) and social media channels. The new logo should convey a high-tech firm that is future oriented and innovative.
FleetBoss GPS is a company with over a decade of achievement in the GPS technology field, and GPS (e.g., satellite or other image) should be considered as a key component of the new logo. Where in the past, the full company name was in the logo (FleetBoss Global Positioning Solutions, Inc.) for the new logo the focus should be on "FleetBoss GPS."
Ideally, the blue and red colors from the original logo (attached - FleetBoss Weblogo) should be included in the new logo design, although other color schemes will be considered. The other attached image (fb-GPS-logo) is provided simply as an idea of a potential new direction, but is only provided as a reference not as a model.
The new logo should include a smaller version (which may have a variation from the larger) for use on social media or other online places where a smaller icon or graphic is appropriate, and it should include a larger version that would be used for brochures, letterhead, business cards, etc.
The FleetBoss website is www.fleetboss.com and while this site is in the process of an overhaul, there is some good background on the company and its core business available here.
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