We are launching a new IT consulting company that comes on-site to the customer's place of business. We will consult and advise on a customer's existing and anticipated computing environment as well as design, service, and repair computing/networking equipment.

We are catering to, in this rank order, small business professionals, SOHO professionals working from home, students on campus, and older customers who might be 'afraid of' technology.

In terms of the company's vision, much as a 'golf caddie' works closely with his player to help him successfully navigate the course hazards and shoot the lowest score possible on the golf course, a 'Tech Caddie' works closely with the customer to help them navigate the advantages (fairways) and the disadvantages (hazards) of technology. The end goal being to utilize technology so that it works for the customer to help them achieve their business goals and stay on the course to success.

Our company will capitalize on the lackluster service and professionalism presented by the big-box stores and separate itself from the competition by providing solutions that are tailored to the needs of the customer and encapsulated in a sense of professional service and attention to detail that is unparalleled.The service we provide is the kind that spreads like wildfire by word-of-mouth referrals - the kind you want to tell others about.

We do not have any specific visual ideas to lead you in the right direction, however we will provide as much feedback as possible to help you all focus in on the best designs.

Lastly, though this is simply a contest for a logo, we will likely extend the deal and utilize the winning designer for our future promotional efforts and ads. We like longterm relationships with people who know us, understand our wants/needs, and understand our business.