Logo Design by Underdog
By Underdog

Lawrence Ingraham picked a winning design in their Logo Design contest

For just $314, they received 67 designs from 18 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

Find out how…

TriOut Brand Logo

Guaranteed
$314

Custom Logo Design package

Purchased for $314

(including 99designs fees)

1

  • Open
  • The contest was open to all designers

2

  • Selected a winner
  • The contest holder awarded a winner

completed

Congratulations to the winner, Underdog!
Held by Lawrence Ingraham in Logo Design
  • Last feedback - Tue, 15 Dec 2009 15:54:00 +0000
  • Feedback 100%

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Design brief

Brief Overview

TriOut is a Location Based iPhone application and web portal servicing the Triangle (Raleigh, Durham, Chapel Hill, Cary) area of North Carolina. TriOut helps you meet people, find new places and discover things to do in the Triangle.

Think Foursquare, Gowalla mixed with Yelp, CitySearch but with friends you actually have an opportunity to meet in real life, not just online.

We are a group of developers looking to make an impact to the location based market. We're focusing on our specific community, not the top 50 cities in the world.

Website is online now with current logo: http://tri-out.com

Brand Name

TriOut

Target Audience

Tech saavy people: an iPhone is a required device right now. Twitter and Facebook integration is a huge part.

Male or Female users, should be interesting for all

Primarily college age up to late 30's. Not necessarily the club scene, hitting the bars, nightlife people. We'll have content for parents to enjoy with their kids, people who work all week and just want to find something to do on the weekend, etc

Triangle residents are the demographic, which you can learn more about on the wikipedia page: http://en.wikipedia.org/wiki/Research_Triangle

Requirements

Fun, bright, bold lines and colors

Theme around the nature and community of North Carolina. Trees are used in the iPhone app but are not required for the logo.

Motivate people to get out of their house and do something, visit a local business or event.

A triangle is being used in the current logo, which is a design element we'd like incorporated somehow.

Website address should not be included in the logo

The brand name TriOut should be included in the logo, but the graphich should be able to stand alone with the "TriOut" text removed.

Should scale up and down well to fit on an iPhone app icon 57x57 as well as on a website 300x300

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