Winner
Entry #53 - Logo design - by jebat
By jebat

Clubautomation picked a winning design in their logo design contest

For just $363, they received 83 designs from 24 designers.

From logos and business cards to websites and stationery, you can get anything designed by running your own design contest on 99designs.

** New Sports Software Startup seeking an inspiring logo

$363

Custom Logo design package

Purchased for $363

(including 99designs fees)

By clubautomation
  • Last feedback - Wed, 05 May 2010 20:08:48 +0000
  • Feedback 63%
  • Refunds - 0

1

  • Open
  • The contest was open to all designers

2

  • Selected a winner
  • The contest holder awarded a winner

completed

Congratulations to the winner, jebat!

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Design brief

Brief Overview

Club Automation is a hosted tennis club and fitness center management software that gives club owners a road-map for running a successful tennis or fitness center along with unprecedented visibility into the profitability levers of their business. We do this by systematizing best practices from industry veterans and wrapping it into a comprehensive modern software that is easy to use.

Our software helps clubs by
- Incorporating industry best practices into every facet of the process
- Integrating previously disparate systems and sources of information
- Establishing new marketing channels for the business
- Highlighting under-performing portions of the business
- Improving customer satisfaction and communication
- Streamlining scheduling and billing
- Reducing resource waste

Brand Name

Club Automation

Target Audience

The Club Automation brand will mostly be facing the tennis and fitness club staff and management. These people tend to be fit, energetic, forward looking, and enthusiastic.

Requirements

We welcome your creativity and suggestions for how to best relay our image. We are also conscious of the fact that often times seeing something creative and unique outside of our comfort range could lead to great results. Please do not feel constrained.

There are a few parameters, however, that would influence our winning selection.

What would we like to see in our logo:
1. Modern, clean, and polished look of a sophisticated but hip organization
2. Please emphasize themes of sports, fitness and automation (but DO NOT make the logo specific to any sport - it needs to be applicable to multiple industries)

Here are some directions you SHOULD NOT take if you would like to be considered:
1. Logo submissions that are specific to any sport - e.g. tennis racquets & balls, soccer/footballs, etc (we cannot narrow down the market)
2. Use of overly sci-fi and ornate fonts

Please keep in mind that these logos will be used to brand the CA identity on the company website, letter heads, email signatures, business cards, promotional materials, etc. The logo needs to look as good on a business card as on a t-shirt.

We very much look forward to your submissions and will monitor the progress consistently throughout the contest making sure to provide frequent constructive feedback.

Attached you will find a sample of some clean logos that we like to consider for style inspiration.

Read full brief
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